The sudden transfer of Dr Hiren Joshi—long seen as Prime Minister Narendra Modi’s most trusted digital strategist—has triggered a political storm across Delhi’s power corridors. As investigative journalist Meetu Jain unravels in her sharp commentary, this is not just a bureaucratic reshuffle but an event loaded with high-voltage intrigue, media pressure, foreign business scrutiny, and troubling questions about political control.
A Quiet Powerhouse: Who Really Is Hiren Joshi?
For years, Hiren Joshi operated as the invisible yet omnipresent force behind PM Modi’s digital presence. From crafting tweets to coordinating online campaigns, he built the architecture of Modi’s 21st-century political communication model. Unlike public-facing political figures, Joshi’s influence thrived in secrecy, shaping narratives, monitoring media trends, and ensuring that every message aligned with the Prime Minister’s strategy.
According to Meetu Jain, his position wasn’t just operational—he acted as the Prime Minister’s “eyes and ears,” monitoring not only opponents but also allies who strayed from the central communication line.
From Gujarat to Delhi: The Rise of a Digital Strategist
Joshi’s ascension began during Modi’s tenure as Chief Minister of Gujarat, where he served as Officer on Special Duty (OSD). Modi preferred close-knit teams, and Joshi specialised in digital outreach long before political social media became mainstream.
When Modi moved to the national stage in 2014, Hiren Joshi transitioned into the PMO with him, quickly becoming one of the most powerful figures in Lutyens Delhi—despite never appearing in front of cameras.
His purview reportedly included:
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Supervising PM’s social media content
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Vetting communication strategies across ministries
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Maintaining discreet ties with digital influencers
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Monitoring online narratives and eliminating unfavourable trends
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Acting as a bridge between media houses and the PMO
This made his sudden removal even more dramatic.
The Breaking Point: Why Was Hiren Joshi Removed?
Meetu Jain’s analysis suggests that Joshi’s exit did not come out of nowhere. It followed months of murmurs about internal rifts, pressure from investigative agencies, and questions over alleged business links that may have crossed ethical lines.
Some of the controversies that became impossible to ignore include:
1. Links to Foreign Digital and Betting Apps (Alleged)
Reports surfaced hinting at connections between individuals within Joshi’s wider network and certain foreign-based platforms, including betting companies operating in grey zones. Though not proven, the allegations fueled concerns about compromised digital sanctity.
2. Media Throttling Accusations
Opposition parties and some journalists accused Joshi of orchestrating “selective visibility”—rewarding favourable coverage while sidelining critical voices. Some editors reportedly complained about subtle pressure from the PMO’s digital cell.
3. Power Clash Within the PMO
With increasing centralisation of communication, Joshi’s influence extended far beyond digital affairs. Meetu Jain notes that this may have created friction with other senior officials who preferred a more decentralised command structure.
4. Restructuring of BJP’s Digital Strategy
The new phase of Modi’s governance is leaning toward institutionalising digital operations rather than relying on individuals. Joshi’s towering role was said to be incompatible with this shift.
What Meetu Jain Reveals: The Transfers, the Pressure & the Secrets
In her breakdown, Meetu Jain highlights a series of shocking transfers that quietly took place before Joshi’s exit. Officials close to him were reassigned or sidelined, suggesting the PMO had already begun dismantling the old digital architecture.
She also hints at:
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An internal inquiry into certain digital partnerships
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Concerns about influence operations overlapping with commercial interests
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Growing discomfort within the PMO about Joshi’s expanding control
The narrative coming from insiders indicates that the last few months were tense, with multiple red flags culminating in what appeared to be a “non-negotiable decision.”
Is This a Clean-up or a Cover-up?
Political analysts are divided.
Some believe the government acted swiftly to avoid a scandal, especially with murmurs about business dealings involving intermediaries abroad.
Others argue that Joshi was made a scapegoat, punished because he knew too much and perhaps began resisting certain directions.
In governance, power vacuums always invite speculation. In the PMO, they can trigger earthquakes.
The Bigger Question: What Happens to Modi’s Digital Empire Now?
With Joshi’s departure, a major shift is underway:
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The centralised digital command built around one man is being replaced by a multi-layered institutional system.
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New teams are reportedly being vetted with stronger accountability measures.
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The BJP’s communication strategy is expected to undergo a rebranding ahead of major elections.
For a man credited with shaping the digital face of the most powerful leader in India, this fall from the epicentre of power is extraordinary.
Conclusion: The Mystery Continues
The Hiren Joshi saga is far from over. His removal raises more questions than answers, and as Meetu Jain continues her investigation, more layers may soon unravel.
Whether this was a routine transfer, a political clean-up, a corporate backlash, or a major internal fallout, one thing is certain:
Hiren Joshi’s exit has left a vacuum in the PMO, and the political ecosystem is buzzing like never before.
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